Hi y’all - I’m Theresa!

(Writing this has always been a little awkward, so please excuse me! 😅)

My parents arrived in Australia as refugees after the Vietnam War, settling first in Toowoomba, QLD. I was born and raised in Western Sydney, watching my parents work incredibly hard to build a life in a completely new country. We had multiple family-run food businesses including a. a takeaway shop and a bakery - which gave me my first lessons in resilience, grit, and what it really takes to run a business.

I’ve always loved traveling and discovering different cuisines and cultures, but Asian food has always been home for me - especially Mama’s nourishing homemade soups.

While living overseas, I noticed a huge gap in the market for convenient, nutritious instant soups that went beyond miso. Like… why does miso get to have all the fun? Why aren’t there other Asian soups on shelves — soups filled with real ingredients and real flavor — ready instantly? Seriously… why not?

When I returned to Vietnam, my aunt had the exact same thought. During COVID-19, tonnes of vegetables from our greenhouses were being thrown away due to disrupted demand and supply chains. That sparked a conversation:

What if we freeze-dried them to reduce waste and lock in nutrients?

And what if we used this technology to showcase the incredible variety of Asian soups?

Let’s be honest - our soups aren’t a “hug in a mug.” They’re a PUNCH in the face - hitting you with flavor in the best way. 😎

That’s how SUP was born.

We use Japanese freeze-drying technology to create instant soup cubes made with real ingredients. Our vegetables are harvested at the right time from our family greenhouse, and we work closely with our sister manufacturing company and R&D team (yes, there is a lot of taste-testing involved 🤭) to ensure every cube is authentic, nourishing, and delicious — just like Mama’s cooking, but without the hours in the kitchen.

I’ve been in the corporate world for almost 20 years (and still am… 🤪), and SUP Foods is my first big leap into the food space. My dad, watching from heaven, would probably be shaking his head at the chaos of it all - but I hope he’s proud.

Thank you for being here and giving my little dream a chance.

And I truly hope you enjoy SUP as much as I’ve enjoyed pouring my heart and soul into bringing it to life.

Happy SUPP-ing! 🥣✨